Does the price paid for whatsapp really worth?! Is it insane?! How could this investment be profitable?!
These questions are the heart of the interwiev.
First of all the interwieved focuses his attention on the 'dark side' of the operation, he said in fact that the first way in which everybody can evaluate this operation is taking the price and dividing by the number of users. '40$ for user' is an exorbitant amount and this kind of investment, that doesn't produce a prospering cash flow, seems like a flop. But how could whatsapp produce cash flow?!
There are three ways:
First of all increasing price of the mobile messaging startup could energize the cash flow. This is an impratical way because the high level of competitiveness would cut off whatsapp from the business. The introduction of advertaisments would produce the same results. The only way that could justify this kind of investments is: use whatsapp to support Facebook.
The old isolated Facebook will be replaced with a new one, and this will protect the cash flow that facebook alternatively would lose.
Keep calm Social Network, united you stand, divided you fall.
Luca Luciani

